GIS News

Partners in Progress

Oct 19 2017 [Archived Version] □ Published at The EPA Blog under tags  building innovation through partnerships healthy waters storm water management model stormwater runoff

by Tom Damm In a room inside Talen Energy Stadium normally reserved for Philadelphia Union soccer player interviews, EPA and a group of partners had a game-changing announcement to make earlier this year. It had nothing to do with soccer … Continue reading


From paw prints to a digital footprint: a tailor shop attracts new customers

Oct 19 2017 [Archived Version] □ Published at Maps under tags  maps small business

A chubby French Bulldog keeps watch in front of a vintage-looking tailor shop in New York City’s SoHo neighborhood. Meet Bruno, the face of Village Tailor and Cleaners. Vince, the shop’s owner, immigrated to the U.S. from Italy when he was just 18 years old, establishing Village Tailor in 1977. Today, his family-run business has grown into three locations and is best known for its skilled leather and suede alterations. Inside the shop, a wall covered in autographed photos of celebrity customers—Celine Dion, Marc Anthony, Elton John, and others—is a testament to the iconic quality of Vince's work.

photo 1.jpg
Vince and Bruno outside the shop.

While Bruno had been doing a wonderful job bringing in passersby, Vince knew he needed a way to stand out from the many tailoring shops in SoHo and reach more customers.


Vince noticed that most of his customers were walking in with a bag of clothes in one hand, and researching local businesses on their cell phone with the other. So, he decided to get his business online. He saw it as similar to Bruno sitting out front: their online presence could spark curiosity, help them stand out, and invite in new customers.

photo 2.jpg

Bruno is on the lookout for new customers ... and treats.

He set up Village Tailor's Google listing, so that he could edit how his business appears when people find it on Google Search and Maps. He added photos to his listing, posted updates about his skilled alterations, and used Google website builder to create a free high-quality website from his phone in less than 10 minutes. Now, when he asks new customers how they found his shop, they often mention Google.

Village Tailor & Cleaner v2.png

Having an online presence not only helped Vince reach new customers, but it allowed him to build relationships with his existing customers by responding to reviews. Knowing that people trust online reviews as much as personal recommendations, reviews are an opportunity to adapt his business to customers’ needs. The results have been great for Village Tailor: within weeks of getting online, Vince noticed they were bringing in on average five more customers per week. After three months, that number increased to 15 per week, representing a 30% revenue increase per year for Vince. 

The store’s early success with Google My Business inspired Vince to try AdWords, advertising to potential customers searching on Google for keywords related to tailoring. Since customers raved about the leather and suede work in Village Tailor’s Google reviews, Vince focused on those services in his online ads which brought in even more revenue. That meant he could hire more tailors and invest in new equipment to keep up with the long lines of customers. Now, while Bruno will always have a place in front of Village Tailor, Google brings in most of their customers. Sorry Bruno!

photo 3.jpg

Father and son: two generations of excellence in alterations.

Today, Vince’s son Vincent Jr. manages Village Cobbler, the shoe repair shop next door. Continuing the family business’s tradition of excellent craftsmanship in shoes and leather goods, his newest mission is to get Village Cobbler 100% online, with an eCommerce website that offers shipping all over the U.S. He also plans to find new customers with Google My Business and Google AdWords, just like his father has, to keep the family business growing.


From paw prints to a digital footprint: a tailor shop attracts new customers

Oct 19 2017 [Archived Version] □ Published at Maps under tags  maps small business

A chubby French Bulldog keeps watch in front of a vintage-looking tailor shop in New York City’s SoHo neighborhood. Meet Bruno, the face of Village Tailor and Cleaners. Vince, the shop’s owner, immigrated to the U.S. from Italy when he was just 18 years old, establishing Village Tailor in 1977. Today, his family-run business has grown into three locations and is best known for its skilled leather and suede alterations. Inside the shop, a wall covered in autographed photos of celebrity customers—Celine Dion, Marc Anthony, Elton John, and others—is a testament to the iconic quality of Vince's work.

photo 1.jpg
Vince and Bruno outside the shop.

While Bruno had been doing a wonderful job bringing in passersby, Vince knew he needed a way to stand out from the many tailoring shops in SoHo and reach more customers.


Vince noticed that most of his customers were walking in with a bag of clothes in one hand, and researching local businesses on their cell phone with the other. So, he decided to get his business online. He saw it as similar to Bruno sitting out front: their online presence could spark curiosity, help them stand out, and invite in new customers.

photo 2.jpg

Bruno is on the lookout for new customers ... and treats.

He set up Village Tailor's Google listing, so that he could edit how his business appears when people find it on Google Search and Maps. He added photos to his listing, posted updates about his skilled alterations, and used Google website builder to create a free high-quality website from his phone in less than 10 minutes. Now, when he asks new customers how they found his shop, they often mention Google.

Village Tailor & Cleaner v2.png

Having an online presence not only helped Vince reach new customers, but it allowed him to build relationships with his existing customers by responding to reviews. Knowing that people trust online reviews as much as personal recommendations, reviews are an opportunity to adapt his business to customers’ needs. The results have been great for Village Tailor: within weeks of getting online, Vince noticed they were bringing in on average five more customers per week. After three months, that number increased to 15 per week, representing a 30 percent revenue increase per year for Vince. 

The store’s early success with Google My Business inspired Vince to try AdWords, advertising to potential customers searching on Google for keywords related to tailoring. Since customers raved about the leather and suede work in Village Tailor’s Google reviews, Vince focused on those services in his online ads which brought in even more revenue. That meant he could hire more tailors and invest in new equipment to keep up with the long lines of customers. Now, while Bruno will always have a place in front of Village Tailor, Google brings in most of their customers. Sorry Bruno!

photo 3.jpg

Father and son: two generations of excellence in alterations.

Today, Vince’s son Vincent Jr. manages Vince's Village Cobbler, the shoe repair shop next door. Building on the family business’s tradition of excellent craftsmanship in shoes and leather goods, he continues to develop Village Cobbler's online presence with an e-commerce website that offers shipping all over the U.S. He also plans to find new customers with Google My Business and Google AdWords, just like his father has, to keep the family business growing. 


Expand What You Know: App Builders

Oct 19 2017 [Archived Version] □ Published at ArcGIS Blog under tags  app builders arcgis online configurable apps esri uc 2017 story maps

You’ve heard it before. You can build web apps without doing any coding. You don’t have to be a developer. You don’t have to be a designer. You don’t even have to be a map expert. So what do you … Continue reading


Caren Cooper’s Citizen Science: How Ordinary People are Changing the Face of Discovery

Oct 19 2017 [Archived Version] □ Published at Po Ve Sham – Muki Haklay's personal blog under tags  book book review citizen science openstreetmap vgi

Today, Caren Cooper new book Citizen Science: How Ordinary People are Changing the Face of Discovery is going on sale in the UK. The book has been out in the USA for about a year, and it is a good point to review it. The library of citizen science books is growing – there are the more … Continue reading Caren Cooper’s Citizen Science: How Ordinary People are Changing the Face of Discovery


Google Maps is taking you to space to explore planets, moons

Oct 19 2017 [Archived Version] □ Published at Geoawesomeness under tags  geo news google maps

In case you have gotten bored of exploring the Earth on Google Maps (or not), you can now hop over to a bunch of distant planets and moons instead and check out the universe in all its glory. All you’ve got to do is visit Google Maps in terrain view and zoom out until you’re […]

The post Google Maps is taking you to space to explore planets, moons appeared first on Geoawesomeness.


ArcGIS Pro Tips: This Might Just Be Your Favorite Tip Ever

Oct 18 2017 [Archived Version] □ Published at ArcGIS Blog under tags  arcgis desktop arcgis pro content management editing favorites

Favorites! (Pun intended.) The ability to save and reuse project connections in ArcGIS Pro was added at version 2.0, and it’s called Favorites for a reason. Long gone are the days of recreating folder, database, and server connections when you … Continue reading


GM Acquires Lidar Company

Oct 18 2017 [Archived Version] □ Published at In The Scan under tags  autonomous vehicles business development consumer

General Motors Co recently announced it acquired LIDAR technology company Strobe, Inc. As part of the deal, Strobe’s engineering talent joins GM’s Cruise Automation team to define and develop next-generation LIDAR solutions for self-driving vehicles. “Strobe’s LIDAR technology will significantly … Continue reading

The post GM Acquires Lidar Company appeared first on In The Scan.


Unwinding the Clock: Visualizing Time with Arcade

Oct 18 2017 [Archived Version] □ Published at ArcGIS Blog under tags  app developers apps arcade arcade expression arcgis api for javascript

Recording times and dates can be invaluable during the data collection phase of a project. Date data help us answer questions like, “When did this incident occur?”, “How long did it take to accomplish task A?”, or “What assets are … Continue reading


ArcGIS Pro SDK 2.1 Beta and New Resources Available

Oct 18 2017 [Archived Version] □ Published at ArcGIS Blog under tags  analysis & geoprocessing app developers apps arcgis pro arcgis pro sdk

The ArcGIS Pro 2.1 Beta is now available, and with it are new SDK updates. At Pro 2.1, there are some significant enhancements to the Pro SDK, most notably new API namespaces for Annotation, Layout and the Utility Network.  We’ll … Continue reading