May 07 2017

Why didn’t Apple want to buy either TomTom or HERE?

published by Aleks Buczkowski
in blog Geoawesomeness
original entryWhy didn’t Apple want to buy either TomTom or HERE?

apple featured geo business here tomtom

When Apple launched its Maps back in 2012, it was a total failure (at least from a user perspective). The company stitched together spatial data from multiple vendors, and the overall effect was much below user expectations. It showed that making maps is much more difficult than, one might imagine. Most of the navigation layers in Apple […]

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