Jun 07 2017

Snapchat buys Placed to prove location advertising leads to sales

published by Geo Editor
in blog Geoawesomeness
original entrySnapchat buys Placed to prove location advertising leads to sales

geo business location-based marketing location based ads snapchat

Snapchat’s parent company Snap has acquired location analytics firm Placed to show its advertisers how online advertising leads to offline store visits and purchases. US-based Placed specializes in tracking and measuring the locations of consumers through their phone’s GPS and turns that information into actionable insights for advertisers. Attributing store sales to online ads is […]

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